Here’s a good rule for anyone hoping to communicate ideas, philosophies or marketing messages: speak a recognisable human language.

Like a lot of other marketing and media geeks, I’m a member of MediaPost.

(I love MediaPost, love it, even with its crazy intermediate capital P. I hate intermediate caps - they look soooo 2003 - but for MediaPost even I’ll make an exception.)

Now, where was I? Oh, yeah. So I’m a member of MediaPost. The email newsletters they send me are really informative and a great way of staying on top of the latest media and marketing stories. Unfortunately, they sometimes break that old ‘recognisable human language’ rule, as in the example that’s just landed in my inbox:

Erm, let’s see now…