‘…headlines and copy about the product and its benefits sell more than cute headlines and poetic copy. You know to a dollar.’
‘Originality: the most dangerous word in the lexicon of advertising.’
Ladies and gentlemen, I give you Mr. David Ogilvy. Discussion to follow…
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Pingback by Bill Hilton's blog: copywriting, marketing, language and the web — April 1, 2008 @ 5:58 pm
[…] I posted a video of David Ogilvy explaining his basic philosophy of advertising. You might sum up his view something […]