As I’ve barely got time to sneeze at the moment, let alone write blog entries, I’ve been casting around for […]

Careful readers may recall I touched on flash ads as direct response mechanisms. I was thinking of doing an analysis […]

Yesterday I posted a video of David Ogilvy explaining his basic philosophy of advertising. You could sum up his view […]

‘…headlines and copy about the product and its benefits sell more than cute headlines and poetic copy. You know to […]

Can copy become too cute for its own good? Take a look at this:

I found it in the minibar […]

Apologies for the lack of posts over the past week or so - I’ve been working hard to clear my […]

David Garfinkel has a great post about Aesop Glim’s classic 1945 book, How Advertising is Written - and Why.
Garfinkel quotes […]

I’m in Boston at the moment (the original, not the the colonial imitator) meeting my accountant. I’m staying with my […]

AIDA – Attention, Interest, Desire, Action – is a very old concept in the ad industry, but it still lies […]

In a word, no.
Back at the start of December Bob Bly asked whether copywriting is slowly dying. If it is, […]