Winding down? Putting the kettle on? Getting stuck into a Friday afternoon wedge of cake? Here are half a dozen […]

Despite what I’ve been saying in the last few posts, I haven’t been spending all my time over the past […]

Apologies for the lack of updates - I’ve been working hard on Business Matters stuff for the past few weeks. […]

Now that September’s Business Matters has been polished off, zipped up and sent to the printers, I can pack in […]

Dean Rieck has a good post on Copyblogger about how to make the most of testimonials. Well worth a look […]

As I’ve barely got time to sneeze at the moment, let alone write blog entries, I’ve been casting around for […]

Careful readers may recall I touched on flash ads as direct response mechanisms. I was thinking of doing an analysis […]

Yesterday I posted a video of David Ogilvy explaining his basic philosophy of advertising. You could sum up his view […]

‘…headlines and copy about the product and its benefits sell more than cute headlines and poetic copy. You know to […]

Can copy become too cute for its own good? Take a look at this:

I found it in the minibar […]