AIDA – Attention, Interest, Desire, Action – is a very old concept in the ad industry, but it still lies […]

In a word, no.
Back at the start of December Bob Bly asked whether copywriting is slowly dying. If it is, […]

Here’s an interesting thread on UK Business Forums about the merits of so-called ‘American’ long form sales letters. My contribution […]

Talk about hitting the ground running - as you can probably tell from the lack of blog entries, I’ve been […]

Giles Whittell has a great piece in today’s Times about why he thinks Shakespeare is overrated. Whittell’s probably just having […]

This is the second post in my occasional series about becoming a copywriter. If you missed the first one, you […]

Something of a messianic cult seems to have built up around David Ogilvy. He didn’t have ‘techniques’ or ‘methods’, like […]

This ad was in yesterday’s Times:

About five minutes work has gone into creating it, and it would seem that neither […]

So you want to be a copywriter?
This is the first in a series of posts aimed at people who are […]

I love a good analogy. Writing website copy - or a blog post, a forum entry, email, whatever - is […]