January 17, 2008

Introducing AIDA

AIDA – Attention, Interest, Desire, Action – is a very old concept in the ad industry, but it still lies […]

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January 14, 2008

Can copywriting save the turkey?

In a word, no.
Back at the start of December Bob Bly asked whether copywriting is slowly dying. If it is, […]

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January 12, 2008

The hard sell?

Here’s an interesting thread on UK Business Forums about the merits of so-called ‘American’ long form sales letters. My contribution […]

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January 11, 2008

…called by the Chineans, Tcha

Talk about hitting the ground running - as you can probably tell from the lack of blog entries, I’ve been […]

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December 8, 2007

Right on, Giles

Giles Whittell has a great piece in today’s Times about why he thinks Shakespeare is overrated. Whittell’s probably just having […]

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November 27, 2007

Become a copywriter: choices

This is the second post in my occasional series about becoming a copywriter. If you missed the first one, you […]

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October 26, 2007

Ogilvy: the king of copy

Something of a messianic cult seems to have built up around David Ogilvy. He didn’t have ‘techniques’ or ‘methods’, like […]

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October 2, 2007

You don’t always need a copywriter

This ad was in yesterday’s Times:

About five minutes work has gone into creating it, and it would seem that neither […]

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September 15, 2007

Becoming a copywriter: beginnings

So you want to be a copywriter?
This is the first in a series of posts aimed at people who are […]

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July 9, 2007

The amazing copywriting carrot

I love a good analogy. Writing website copy - or a blog post, a forum entry, email, whatever - is […]

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