Apologies for the lack of posts over the past week or so - I’ve been working hard to clear my […]

David Garfinkel has a great post about Aesop Glim’s classic 1945 book, How Advertising is Written - and Why.
Garfinkel quotes […]

I’m in Boston at the moment (the original, not the the colonial imitator) meeting my accountant. I’m staying with my […]

AIDA – Attention, Interest, Desire, Action – is a very old concept in the ad industry, but it still lies […]

In a word, no.
Back at the start of December Bob Bly asked whether copywriting is slowly dying. If it is, […]

Here’s an interesting thread on UK Business Forums about the merits of so-called ‘American’ long form sales letters. My contribution […]

Talk about hitting the ground running - as you can probably tell from the lack of blog entries, I’ve been […]

Giles Whittell has a great piece in today’s Times about why he thinks Shakespeare is overrated. Whittell’s probably just having […]

This is the second post in my occasional series about becoming a copywriter. If you missed the first one, you […]

Something of a messianic cult seems to have built up around David Ogilvy. He didn’t have ‘techniques’ or ‘methods’, like […]