I love a good analogy. Writing website copy - or a blog post, a forum entry, email, whatever - is […]

In the words of H. Finn,
I’d a knowed what a trouble it was to make a book I wouldn’t a […]

Copy needs to be clear, precise and readable. I’ve talked about tactics for clear writing before, like choosing Anglo-Saxon words […]

Message for the developers of Microsoft Word: no animated paperclip is ever going to tell me how to write. When […]

You’ve probably come across the copywriter’s “and”. It first cropped up in the 1960s and 1970s, when advertisers began to […]

Copy has to be clear, or it is useless. Worse than useless, in fact; because badly written or confusing copy […]

As I was saying the other day, in my job it really pays to keep track of what’s going on […]

One of the perennial problems of being a freelance copywriter is that people tend to underestimate how skilled a job […]

A lot of people talk a lot of rubbish about branding. The whole business of creating and maintaining brands has […]

Phew - things have been a little busy, recently. I’ve been working with several new clients, all Brits and all […]