Do you send out marketing emails? Do you want to increase your open and conversion rates? Here are some tips […]

Careful readers may recall I touched on flash ads as direct response mechanisms. I was thinking of doing an analysis […]

Yesterday I posted a video of David Ogilvy explaining his basic philosophy of advertising. You could sum up his view […]

Lock up your daughters and hide the family silver, because Hilton has strayed from his Welsh mountain fastness and is […]

Copywriting can get you into a lot of trouble.
The title of this post is a direct quote from Peter Sherrard, […]

In a word, no.
Back at the start of December Bob Bly asked whether copywriting is slowly dying. If it is, […]

Despair of man, and watch The Simpsons. You will despair no more. If human beings can make a TV show […]

The guy who had the bright idea of putting A3 sheet ads above the urinals in men’s public toilets has […]

You could be forgiven for thinking that advertising and marketing are the same thing. In books and on websites the […]

Because of the nature of my business, I tend to spend a lot of time sat on my backside in […]