The guy who had the bright idea of putting A3 sheet ads above the urinals in men’s public toilets has […]

You could be forgiven for thinking that advertising and marketing are the same thing. In books and on websites the […]

Because of the nature of my business, I tend to spend a lot of time sat on my backside in […]

Learn from the big guys. Corporations spend millions on market research, and you can take advantage of it for free. […]

If you’re in the copywriting game - and especially if you’re the sort of copywriter I am, dealing with clients […]

I’ve recently been involved in a discussion over at UKBF about the advantages and problems of using attractive young men […]

A lot of people talk a lot of rubbish about branding. The whole business of creating and maintaining brands has […]

Below is a conversation that I had with a young woman of about 25 who rang my doorbell a few […]

I went into a Caffe Nero in Waterstones, Darlington today. It’s a coffee bar. The young lady who served me […]