Do you send out marketing emails? Do you want to increase your open and conversion rates? Here are some tips […]

“Johnny Depp T Shirt -As seen on Amy Winehouse in Heat!”
 
Thank God for accurately-used prepositions.

Haven’t they got anything better to do with their time? I don’t want to repeat all the elaborate insults I […]

I had a great time skiing in Norway, managing to avoid catastrophic, high-speed symbiosis with trees and the attentions of […]

As you’ve probably noticed, I haven’t updated the blog for a while. As usual, the reason is that I’ve been […]

Copywriting can get you into a lot of trouble.
The title of this post is a direct quote from Peter Sherrard, […]

BBC Radio 1 is busy whipping up a storm this Christmas by censoring the word ‘faggot’ from the Pogues song […]

If writing Working For Yourself was like giving birth to a child - albeit with more than the usual amount […]

Despair of man, and watch The Simpsons. You will despair no more. If human beings can make a TV show […]

Here’s a good rule for anyone hoping to communicate ideas, philosophies or marketing messages: speak a recognisable human language.
Like a […]