I’m not writing this post simply as an excuse to sex up the blog with a gratuitous photo of Angelina […]

Eli over at Novelr has republished a list of writing tips by Kurt Vonnegut. If you’re interested in writing then […]

One of the most difficult things to teach to newbie copywriters, or anyone who wants to improve their writing, is […]

People are interested in people, and a good way of making your description writing readable and fun is to populate […]

Yesterday we had a look at some of the grammatical tricks you can use to make your descriptive writing […]

Writing good description is surprisingly tough, but it’s such a useful skill to have, whether you’re copywriting, blogging or working […]

Copy needs to be clear, precise and readable. I’ve talked about tactics for clear writing before, like choosing Anglo-Saxon words […]

Copy has to be clear, or it is useless. Worse than useless, in fact; because badly written or confusing copy […]

This post is about copywriting, honest. You just have to wade through some literature first…
Right now I’m reading Barnaby Rudge, […]