I was commissioned as copywriter for the company's corporate brochure. One of DataPipe's central brand values is that clients are offered complete peace of mind: their data is as secure with DataPipe as with any other commercial provider on the planet. The challenge was to put this message across in terms that were as non-technical as possible.

The thinking was that potential clients' hosting decisions were likely to be made at least in part by non-specialist executive staff, so the copy had to explain the benefits of each of DataPipe's services clearly. Because DataPipe offers a lot of services, and there was only limited space in the brochure, everything had to be kept concise. Click on one of the brochure links opposite to download a low-res version of the final print proof.

DataPipe also does business in Europe and has an office in London. Because I'm accustomed to writing both US and UK English the DataPipe team asked me to 'translate' the .com (US) site to make it more readable for British clients visiting www.DataPipe.co.uk.

DataPipe's Fryske Helms had this to say:

Bill did excellent work for us. He quickly grasped our subject matter and audience, stayed on task/schedule and was highly effective at communicating our core values. On a more personal note, he is also a very friendly and approachable man, making him very easy to work with.

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