The company gets its name from its products, which are simple to install and manage - 'untangling' the mess of boxes and cables that characterise much network security technology.

Untangle has a very healthy approach to marketing: instead of making a lot of promises and leaving it at that, the team likes to demonstrate how existing customers have benefited from the product. I was commissioned to interview a number of Untangle clients and write a case study on each one.

Everyone I talked to was very enthusiastic about Untangle and how it saved them hours of time every week. Enthusiasm is infectious, so I decided that as far as possible I would build the case studies around the interviewees' own words. Potential customers, I reasoned, would instinctively recognise and trust the tone and approach of specialists who did jobs like theirs.

The case studies have been a great success - click here to read some. More are planned, this time with Untangle's UK clients.

Greg Cohen, Untangle's Marketing Director, said:

Bill is a true professional and a pleasure to work with. He built immediate rapport with our customers and made them feel comfortable sharing their stories. Bill guided the conversation with ease ensuring he had the right quotes to be able to create a case study using our customers' own words, which was a major goal of our project. I would highly recommend Bill and look forward to working with him again on our next project.

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