Course 1: Copywriting Skills

You'll find this course useful if:

  • You want to become a freelance copywriter
  • Your current job involves copywriting and you (or your boss!) would like your skills sharpening up
  • You run a small business and would like to improve your marketing copy

    • Structure

    Because all learners are different, the course does not follow a set structure. However, each course will consist of five key elements:

  • An initial assessment of your needs, based on examples of your writing
  • Agreement of an outline course structure, time frame and milestones
  • Between 8 and 12 (depending on length) written assignments
  • Detailed written feedback and tuition, via email and phone
  • Three months' post-training support with writing projects

    • If you're learning as part of your job or to enhance your business, many of the assignments can be based on real-world projects.

    A typical course will last between four and eight weeks. During that time you will need around forty hours for completing assignments, reading and responding to feedback and receiving help and tuition over the phone. Depending on your needs, topics covered may include:

  • Issues of style
  • Different markets and how to write for them
  • Identifying and expressing product benefits
  • Calls to action
  • Effective headlines
  • Sales letter copy
  • Brochure copy
  • Website copy (including techniques for difficult keywords)
  • Working with clients and managers
  • Regulatory and brand compliance
  • Producing roughs and working with designers


    • Fees and requirements

    The course fee is £450, payable in advance. If, after the initial stages of assessing your skills I decide that you're not suited to the course, I reserve the right to cease tuition. If that happens I will, of course, refund your fee in full. For more information, see my general terms and conditions.

    To get the most out of the course you will need:

  • A reasonably fast internet connection
  • Access to phone or VoIP while in front of your computer. In most cases, I'll call you - though I'll let you have my number, too, so you can call me for help when you need it!
  • MS Word 2002 or later. We can work with earlier versions of Word, or other word processing applications, but we'd need to come to an agreement about how tracked changes and marginal comments are handled when I'm giving feedback on your assignments.
  • Pen and paper

    Signing up

    If you want to revolutionise your copywriting, please get in touch - I usually respond very quickly. If you're not sure whether the course is right for you, drop me a line anyway. I'm happy to call you back and answer any questions you might have about the course without obligation.

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